15This question has multiple answer. Which of the following is a problem of using the market portfolio matrix?

a)It can be hard to identify distinct business units

b)It is expensive to carry out

c)It only provides plans for future business opportunities

16 This question has multiple answers. Which of the following is a factor in a company's microenvironment?

a)Competitors

b)Changing technology

c)The company itself

11.Which of the following is NOT a part of marketing process?

a) Circumvent market intermediaries to bring maximum company value

b) Understand customer value and market needs

c) Develop a consolidated marketing program for superior value

10People tend to misinterpret things, and break down ideas and information in a way that support what they have already believe. This is called:

a)Selective attention

b)Selective distortion

c)Selective retention

8 This question has multiple answers: Which of the following is not a brand personality trait according to research?

a)Sincerity

b)Approachability

c)High status

2A person within a consumer preference group who can influence others because of skills, abilities and expertise is called:

a)Influencer

b)Opinion Leader

c)Aspirational Leader

3.Your firm's marketing decisions may be questioned by local consumer organizations, environmental groups, minority groups, and others. What are these groups called?

a) general public

b) citizen-action publics

c)local publics

1 Which of the following is NOT a capacity in which MIS interacts with users?

a)MIS assesses information need of end users and internal users

b)Uses internal company databases to develop marketing intelligence reports

c)Assists customers in gaining insight about how they spend and use a product

d)

4.King Burger recently posted an ad for their new line of Chicken BLT burgers, with the tagline " The Best BLT in Canada". Would you say it is a deceptive marketing strategy?

a) true

b) false

5 At this level of strategy, a company is taking into account future needs of consumers in alignment with their current business needs. What is this strategy level called?

a)Societal marking concept

b)Marketing concept

c)Sustainable marketing concept

7 An MIS is successful when it is able to provide the right type of information and insights to help managers make decisions, rather that providing too much information.

a)True

b)False

9. This question has multiple answers.

Suppose you have identified the best customers for your company. They are either other firms wishing to process your products further in their manufacturing plants, or those firms who wish to buy your products and sell it to others after slightly modifying them. What type of markets should you target?

a)Consumer market

b)Business market

c)Reseller market

12 Does the following statements align with the societal concept of marketing? Technology can be developed to promote human welfare, as well as meet customer needs even if it doesn't make a profit.

a)True

b)False