In 1989, Nissan took a chance and entered the luxury car market with a new name, Inifiniti. Infiniti's direct competitors were Lexus and Mercedes. Lexus and Mercedes were positioned on exquisite quality, amazing engineering with elegant but less than exciting design. Infiniti's new management decided Infiniti's a new position as an upmarket Nissan, not a Mercedes or Lexus competitor. (Source: Forbes, 2020)

a) Differentiate between points-of-difference (POD) and points-of-parity (POP). Discuss Infiniti's new position, either POD or POP. Do you agree with the decision of Infiniti's new management? (10)

b) What type of product line length strategy had been implemented by Nissan? (4)

c) If you are the marketing manager for the company, suggest TWO product mix pricing strategies that companies can utilise to position themselves. (6)