15. When should you use an industry analysis?

A.to identify an industry for entry

B.to identify a suitable positioning for a firm

C.to improve a firms positioning within an industry

d.None of the answers are correct

e.All of the answers are correct

16. True or false: A supplier basing its competitive advantage on a unique standard for its product makes it easier for customers to switch to another supplier.

17.Taking a resource-based view, factors important to firm strategy include:

a. Powerful brand names

B.resources and capabilities

C.deal-making skills.

d.All of the above

18. A companys choice of which strategies to implement is a function of

A.conditions in the firms external and internal environments

B.conditions in the firms external environment

c. conditions in the firms internal environment

D. how comfortable the firms managers are with risk.