16. Answer all 5 questions

Subway standardizes the way customers order meals by asking customers to choose first their bread, then meats, cheeses, and veggies. This high level of customization and standardized process ensures that customers get the same quality of sandwich every time they visit Subway. Which of the following service characteristics does this strategy address? Perishability Inseparability Heterogeneity Intangibility Which of the following product categories would be the LEAST tangible on the tangibility spectrum? Cosmetics Fast-Food Teaching Airline Normally, Alex goes to his local eye doctor to renew his contact prescription. However, the eye doctor is always running late, is out of the way, and costs a lot of money. Alex looks up 1-800Contacts and finds that they offer virtual eye exams that involve no waiting, are much cheaper, and you don't even have to leave your house. 1-800-Contacts is likely beating the eye doctor on which of the 7 P's of service? People Physical Evidence Promotion Process Which of the following strategies would you LEAST recommend to address the intangible nature of services? Decrease the price so consumers are not worried about making a bad purchase decision. Apply strategies to make the service more tangible, like putting photos on the website or offering tours of a hotel. Take advantage of customer-generated word-of-mouth to spread positive impressions of your service. Take advantage of customers' perception of the price-quality relationship. Which of the following is NOT a service based company? Darden Restaurants Flowers Bakery Factory Blue Ribbon Dry Cleaning Fidelity Insurance