16. Complete the following activities: 1. Analyse financial information " Analyse the information provided in the profit and loss account and cash flow statement including: Review of overall performance and gross/net profit margins. Calculation of variation in actual versus budgeted amounts for each income source. Calculation of variation in actual versus budgeted costs, focusing particularly on conference costs. Recommended revisions to the budget for conference costs for 2016 - 2017. Proposed conference fee for 2017 conference assuming attendance of 70 people and to make a profit of at least 20%. 2. Based on your analysis of the profit and loss account, develop a short report to submit it to the Principal Consultant (your assessor) that includes your analysis as above.