16.McDonald'sand KFC are good examples of:

Select one:

a.Franchising

b.Merchants

c.Distributors

d.Retailers

17.The marketing communications strategy of the marketing mix deals exclusively with:

Select one:

a.Advertising and public relations

b.Personal selling, advertising, sales promotion, and public relations

c.Advertising, publicity, and pricing

d.Personal selling and advertising

18.These are stores designed to kill off the competition and are characterized by narrow but very deep product assortment, low prices and few to moderate customer services:

Select one:

a.Superstores

b.Limited line retailers

c.Speciality stores

d.Category killer stores

19.Government health departments encourage people to quit smoking by running a smoking control campaign supported through mass media. This is an example of:

Select one:

a.Government regulation

b.Polling

c.E-government

d.Social marketing campaign

20.A customer loyalty metric often used by service-based organisations is the:

Select one:

a.Net detractor score

b.Net passive score

c.Net promoter score

d.Net percentage score