16)What is the primary benefit of engagement scoring?

A.Understand overall engagement with your event

B.Allows you to track engagement with specific sessions

C.Understand engagement levels between attendees

D.Allows you to score attendee behavior to prioritize follow-up

17)What are the two key non-financial benefits of events?

A.Revenue from ticket sales

B.Attendee satisfaction

C.Knowledge exchange between attendees

D.Increased social media following

E.Build brand equity

18)What are the two key non-financial benefits of events?

A.Revenue from ticket sales

B.Attendee satisfaction

C.Knowledge exchange between attendees

D.Increased social media following

E.Build brand equity

19)How can your event marketing strategy increase the effectiveness of your sales and marketing teams?

A.Use feedback to understand how your event resonated with the audience

B.Build sales and marketing team alignment

C.Build out your attendee and account profiles

D.Enhance your leads through enhanced data

E.Accelerate sales cycles and lead conversion rates

20)Which of these is part of an effective event marketing strategy?

A.Focus on just the in-person events you host

B.Demonstrate event success through satisfaction

C.High-end entertainment parties

D.Intelligent total event strategy

E.Generalized event promotion