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18 After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She
18 After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95% confidence interval thbt goes from 0.36 to 0.54. 21 4 True or False: Referring to Scenario 8-6, the parameter of interest to the manager is the proportion of potential customers in this sample that recognize the new product. 7 A) True B) False
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