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19 In the Boston Consulting Group's (BCG) Growth Share Matrix, the suggested strategy for stars is to invest large sums to gain a good market
19 In the Boston Consulting Group's (BCG) Growth Share Matrix, the suggested strategy for "stars" is to invest large sums to gain a good market share. O milk them to finance other businesses. O maintain position and after the market growth slows use the business to provide cash flow. 2 pts not invest in them and to shift cash flow to other businesses
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