1.According to a recent Adweek/Harris Interactive survey, the majority of consumers (a whopping 55%) said that advertisements were somewhat or very interesting?

True/ False

2.How many types of budgets are there to allocate communication resource spending?

a. 3

b. 4

c. 8

d. 9

e. None of the above

3.According to Clow, a recent study suggested that women control 66 percent, or $12 Trillion of the world's annual consumer spending?

True/ False

4.When it comes to U.S. Alternative Media Spending, Online/Mobile account for 40%?

True/ False

5.Communication plays a key role in any advertising or marketing program?

True/ False