1.According to the instructor, which of the following can be seen as 'a formulaic way of doing business'?

1. partnering
2. licensing
3. franchising
4. rationalizing

2.Which of the following is a factor associated with the successful formation and ongoing viability of an alliance?

A.The missions of all participants must be aligned.

B.Shared governance must be seen as the norm.

C.Corporate cultures should be similar one to the other.

D.These are ALL factors associated with the successful formation of an alliance.

3.Which of the following is NOT one of the functions of a label?

A.attract attention

B.support product positioning

C.lower the cost of distribution

D.persuade consumers to buy