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1.After reading the companion article ( Social Pics Help Retailers Get Real ); provide a recommendation to a group of executives regarding how a firm

1.After reading the companion article (Social Pics Help Retailers Get Real ); provide a recommendation to a group of executives regarding how a firm can balance user generated content with organizationally curated content for the greatest benefit of the firm. (This answer should be at least 500 words yet limited to 800 words.)

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