1.Airbnbs user-friendly platform and engaged guest community allow it to be very adaptable to the ever-evolving market and diverse accommodation needs. Provide some detailed actions that Airbnb should take to further exploit the critical opportunity.

2. Airbnbs current business model is easy to imitate, considering the increased competition, Airbnb might even lose its current market share. Come up with some proper business strategies or actions that Airbnb should take to mitigate this critical issues.