1.Although major appliances, like washers and dryers, are usually considered homogeneous shopping products, the high-efficiency front-loaders that boast many more features than standard machines are gaining in popularity. Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain.

2. A product that a potential buyer knows about but is not actively seeking is called an unsought product. Is the marketing of unsought products unethical?

3. How could information from customer orders help a company's marketers plan product developments?

4. What are the major disadvantages to test marketing and how might they be avoided?