Question
1.An e-business website sells sportswear online. They are running a one-week online promotion and want to track the effectiveness of this promotion. They are currently
1.An e-business website sells sportswear online. They are running a one-week online promotion and want to track the effectiveness of this promotion. They are currently using Google Analytics to track online traffic. Their campaign manager suggests using unique visitors as their KPI. Is this a good suggestion? How will you use as their KPI? Please explain your rationale.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
