What quality is MOST key for branding to be effective?

	being dynamic
	being consistent
	being innovative
	being narrowly focused

Gretchen is trying to decide whether or not to buy a lawnmower for her new house. Where she used to live, her sister used a riding lawnmower, but the property was several acres. Her new house is a few miles away and has only a modest front lawn. Gretchen's decision sounds like it is MOST based on which type of utility?

image

time

form

possession

What is the most important factor when it comes to determining something's real value?

	how well it is marketed
	how much it costs to produce
	the item's true utility
	how well the item is made

What are two of the main advantages of cryptocurrency?

wide acceptance and backing by banks

decentralization and privacy

legal authority and safety

high return on investment and good value storage

What is the primary reason that companies give away content for free?

	because it's the ethical and socially responsible thing to do
	because customers are likely to share a company's content on social media
	because it helps them build a good reputation over time
	because customers who value their content are more likely to buy products from them

A company builds an online marketplace to sell hard-to-find collectible cards from various games, like Magic: the Gathering or Pokemon. What sort of utility would it make sense for its marketers to MOST emphasize?

time utility

possession utility

form utility

place utility