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1.Compare and contrast the four major strategies that are generally used to target market segments. 2.How marketers use multiple-segmenting bases to their advantage. 3.Four major
1.Compare and contrast the four major strategies that are generally used to target market segments.
2.How marketers use multiple-segmenting bases to their advantage.
3.Four major segmentation variables for consumer markets.
4.Four major steps in designing a customer-driven marketing strategy.
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