Question
A penetration pricing strategy is likely where a company_______. 1.seeks to dominate the market and to create barrier to entry for competitors 2.seeks to dominate
A penetration pricing strategy is likely where a company_______.
1.seeks to dominate the market and to create barrier to entry for competitors
2.seeks to dominate the market
3.seeks to create barrier to entry for competitors
4.none of the above
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
