1,Consumers are exposed and influenced by various stimuli. Below are examples of stimuli EXCEPT________.

Select one:

a.consumer's needs

b.the "why" regarding the behaviour

c.repeat purchase

d.advertisements

e.social posts

2, If consumers' needs and wants are backed by buying power, purchasing the product is high. Otherwise, consumers may label this as a part of the customer journey experience or will undertake________.

Select one:

a.buyer's remorse

b.buyingbehaviour

c.a need recognition

d.selective retention

e.an information search

3, Which of the following statements is a disadvantage when conducting a focus group?

Select one:

a.Focus group helps to answer the set research objectives.

b.Focus group is less flexible compared to surveys

c.Focus group involves small samples, which makes it hard to generalize from the results.

d.The moderator in a focus group interview has no control over the group of respondents.

e.Researchers could observe consumers' responses in the focus group