Consumer Behavior:

• Using the five personality traits listed in the book, identify products and services that would likely be successfully marketed to individuals at both ends of the spectrum.
• For example, what products or services would someone who is extremely open to new experiences be likely to buy?
• Someone who never tries anything new?
• What products appeal to someone who is outgoing? Shy?

You will have 10 personality traits for this discussion. Openness/Open-minded v Shy/Inhibited; Conscientious/Attentive v Conscienceless; Agreeable v Disagreeable; Extroversion v Introversion; Neuroticism/Anxious v Stable/Well-behaved.