1)Define global marketing advertising Then list three advantages and three disadvantages of global marketing 2)What are three challenges advertisers face in the international environment 3)Define the concepts of Unfairness Puffery Deception 4)What are the three steps the Federal Trade Commission (FTC) uses to resolve deceptive advertising cases 5)What are the three primary ways advertisers self regulate 6)What two ways can advertising help lower prices

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1)Define global marketing/advertising.Then list three advantages and three disadvantages of global marketing. 2)What are three challenges advertisers face in the international environment? 3)Define the concepts

1)Define global marketing/advertising.Then list three advantages and three disadvantages of global marketing.

2)What are three challenges advertisers face in the international environment?

3)Define the concepts of:

Unfairness
Puffery
Deception

4)What are the three steps the Federal Trade Commission (FTC) uses to resolve deceptive advertising cases?

5)What are the three primary ways advertisers self-regulate?

6)What two ways can advertising help lower prices?

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