Question
1)Define global marketing/advertising.Then list three advantages and three disadvantages of global marketing. 2)What are three challenges advertisers face in the international environment? 3)Define the concepts
1)Define global marketing/advertising.Then list three advantages and three disadvantages of global marketing.
2)What are three challenges advertisers face in the international environment?
3)Define the concepts of:
- Unfairness
- Puffery
- Deception
4)What are the three steps the Federal Trade Commission (FTC) uses to resolve deceptive advertising cases?
5)What are the three primary ways advertisers self-regulate?
6)What two ways can advertising help lower prices?
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
