1.Define the channel information system and technology

Explain the channel information system and technology you will utilize to support your distribution plan

1. COMPANY PROFILE

Kaizen Pharma Incorporated (KPI) is a family-owned corporation established on October 15, 2011 here in the Philippines. It was founded by a retired employee of a pharmaceutical multinational company (MNC) where he invested his retirement pay to start the company. The company's products compete in the three major drug categories in the pharmaceutical industry which are Anti-infective, Food supplements, and Over-the-Counter drugs such as pain-relievers and decongestants ( for cough and colds). Their office and warehouse is located in Building A, Aquino Compound, West Service Road, Bicutan, Paranaque.

2020 impact Consumers prefer early treatment when they feel the onset of a fever or body aches, and these products are considered safe and convenient. Consumers are aware of the consequences of going to a hospital, including lack of public transportation due to COVID-19 restrictions, and the possibility of contracting the virus when outside the home, and so in 2020 increasingly adopted self-medication practises.

The stockpiling of analgesics caused some consumers to consider cheaper alternatives to branded products, including generics and other brands available in drugstores and supermarkets.

1. TARGET MARKETS

Children 12 years old and above.

Adults 21 years and 65+ above.

1. PURPOSE STATEMENT

1. To gain 5% market share in the Analgesics/Antipyretic category in the first year of selling and distribution.

2. In the first year of selling and distribution, FevFri earned 15 million net revenues.

3. To expand distribution in

-Central Luzon (Pampanga, Zambales, Bulacan, Tarlac, and Nueva Ecija),

-North Luzon (Ilocos Sur, Ilocos Norte, Baguio-Mountain Province, Pangasinan, La Unin, and Nueva Vizcaya)

-South Luzon (Laguna, Batangas, Quezon, Cavite, Bicol, MIMAROPA - Mindoro, Marinduque, Romblon, and Palawan).

4. FevFri collaborated with intermediaries to make paracetamol prominent in front of shop facilities/shelves.

5. This product should be available at hospitals, pharmacies, and sari-sari stores.

1. DISTRIBUTION PLAN OBJECTIVES (Long and Short)

I.Extent of distribution (Distribution area)

Our Business Plan, the product would be sold throughout Metro Manila's current distribution area, with plans to expand to the rest of Luzon.

II.How many intermediaries to be reached

The distributors, wholesalers, and retailers will be the three middlemen.

Fevfri's goal is to be listed in all major sales channels. By October 2021, our top objective will be to serve all distributions in target locations. The pharmacy sector, which includes chain drug shops, various independent drug stores, and sari-sari stores, accounts for the majority of the company's revenue. The remainder is purchased from grocery stores like supermarkets and Malls.

III.Define the Customer Service level that your end-consumer want to experience

Time

When the client needs it, the product will be made accessible. A convenience and pharmacy store that is open 24 hours a day, seven days a week, giving it a time advantage over a conventional supermarket.

Place

To add value to the consumer by making things more accessible. We want our customers to be able to acquire the goods at a location that is simple and easy to find. We'll make sure the product is offered in sari-sari stores and convenience stores, which are the most accessible and handy to customers. Customers will have an easier time purchasing items, particularly in Luzon's rural districts.

Possession

With the rise in demand for medicine and the rise in the value of analgesics in the country. Customers will sense a high level of value from having a Fevfri, which is a high-quality product from a reputable pharmaceutical firm at a competitive price. Stores may also provide discounts to customers who purchase large quantities of the same item. It's a useful approach to provide the client with possessive utility.

IV.The time frame that your marketing distribution plan should take place over a predefined time period of one year.

E. LOCATING FevFri AND THE TARGET MARKET

Are you retailing directly to the public or working through an intermediary?

Customers must be able to access FevFri whenever and wherever they need it. Because paracetamol is a necessary pain medication, it will be made available through 24/7 middlemen, such as small-scale merchants known as "sari-sari stores."

Is it convenient for customers to visit you?

The availability of FevFri paracetamol in all of its intermediaries, including hospitals, chain pharmacy shops, and sari-sari stores, makes it convenient to get.

Where is your target market located?

If we want to reach our target audiences through sari-sari businesses, we need to go to communities in classes C, D, and E. The top classes, such as A and B, live in safe and secluded neighborhoods.

How important is exposure to your business?

FevFri paracetamol must be exposed to the market in order to raise brand recognition. It enables the company to grow at an exponential rate in its first year on the market.

Where are your major competitors located?

Biogesic, Alaxan, Tempra, and Saridon, our four biggest rivals, are accessible at chain drug stores, independent drugstores, and sari-sari stores.

F. OUTLINING CHANNEL OF DISTRIBUTION

Kaizen Pharma Incorporated use a Multichannel Distribution System to distribute Fevfri Paracetamol

Sell to a Wholesaler

Fevfri Paracetamol can be sell to intermediaries distributor companies andwholesalers companies

Have a website or shop selling "factory direct" to the public

Customers can call directly to KPI and purchase Fevfri Paracetamol direct to their office and warehouse.

Have representatives selling "party plan" to the public

KPI is used by distributors to sell in drug stores, pharmacies and hospitals and dispensing doctors where the end users can buy Fevfri Paracetamol.

Have agents or distributors selling in other territories

Based on the business plan of KSI and Taiwanese company, the product will be distributed including Luzon provinces. Part of the memorandum agreement will be that the Taiwanese company will support a 10M Php Marketing Fund for promotion and distribution of Fevfri.

In determining the best structure (or structures) for your business you'll need to consider the following questions:

what is the most convenient means for customers to obtain the products or services they want?

To satisfy customers the benefits and to obtain the effectiveness can get on the Fevfri Paracetamol and no harmful effects.

what is the specific level of customer service standard required?

what is the most cost-efficient way of providing accessibility and service?

how many customers are there, where are they located, what is their average transaction value?

what structures do your competitors use and how efficient are they?

What distribution channel is going to be used ? What will be the Key Performance Indicators for your chosen distribution channels?

Kaizen Pharma Incorporated uses a Multichannel Distribution System todistribute Fevfri Paracetamol. To make the product available where the customers need to purchase medicine.

What channel format you are going to use?

Direct or indirect distribution? If indirect, how many level of distribution?What distribution channel is going to be used in different geographical areas? (Show Illustration of the levels of distribution channels)

Indirect distribution uses two level distribution: the retail store like drug stores and pharmacies. Doctors are the agent they can recommend Fevfri paracetamol to their patient.

Direct distribution some customers can visit their office in Bicutan, Paranaque for direct selling.

Channel institution: If retailing, what type of retail store you are going to use? How do you plan the merchandising of your products? (Show some illustrations)

Using operational structure the target market is the independent drugstores and hospital pharmacies.