Question
1.Define the following terms a. Core Product b.Brand mark c. Trade mark d.Labelling e.Product Line 2.What are the 3 levels of a product ? and
1.Define the following terms a. Core Product b.Brand mark c. Trade mark d.Labelling e.Product Line 2.What are the 3 levels of a product ? and describe each. 3.Enumerate and explain the 3 desirable qualities for a brand name and provide examples 4.Describe the 4 types of packaging and give examples. 5.Discuss the product life cycle and characteristic in each stage of the product
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
