Question
1.Define the terms policy, objective and goal. Provide an example of each using name brand 2.A. What is meant by corporate direction? Why is it
1.Define the terms policy, objective and goal. Provide an example of each using name brand
2.A. What is meant by corporate direction? Why is it necessary to set corporate direction?
B. How does the traditional view of the business mission differ from the new approach?
3.Using the new approach, how may an airline define its business mission?
4.How should organisation set objectives and goals?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
