1.Describe at least 4 possible targeting strategies.

2.Briefly describe the marketing mix.

3.How is the target market and positioning strategy related to the marketing mix?

4.Describe the concept of consumer profiling.

5.List at least three types of information could you use in a consumer profile?

6.Explain why it is beneficial to profile consumers.

7.Explain the purpose of the mandatory information standards.

8.Describe how the Australian Bureau of Statistics defines the term 'population'.

9.What are two approaches to studying a population as described by the ABS?

10.What does the term correlation mean?