Robin is a Marketing Manager for a consumer toiletries company. He has developed a strategy and completed a thorough marketing assessment. His assessment acknowledged deviations in demand driven by new operating systems and powerful internet connectivity. His research showed a good amount of consumers in his selected segments now use smart devices. Robin has self-assurance in his findings because of a small group of important customers partook in the discussion session, expedited by a peripheral research firm. Robin also gathered detailed perceptions to structure his plan. Robin has found that peer groups and friends can expressively impact decision making while purchasing products. After the research, Robin now has decided to make changes to the marketing design and smothered functionality with added warranty on his products. Robin's company also produces automotive components and sells those to major automotive manufacturers. However, their motto is to depend on not only its customers but also to its distribution networks. Robin also wants to get more detailed information about prospective consumers' buying patterns and its impact on the company. According to him the research data was collected based on forecasting customer future spending plans. He has also informed all Marketing Managers to conduct a full analysis to confirm that all features of the marketing mix are completely synchronized and meet the needs of the customer segments. As a result, Marketing Department is now under pressure to attain substantial cost reductions, whilst backing up revenue growth. a) How Robin should undergo the process of the New Product Development to stay competitive in the market? b) Identify and explain the importance of quality distribution networks to manage the company and customers effectively