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1.Discuss 5 steps in developing effective communications in relation to developing an effective marketing communications strategy.(25 marks) 2.Discuss different research approaches under the quantitative method(10

1.Discuss 5 steps in developing effective communications in relation to developing an effective marketing communications strategy.(25 marks)

2.Discuss different research approaches under the quantitative method(10 marks)

3.What strategies can be used to survive the maturity stage of a product life cycle (20 marks)

4.Asses the reasons why the American phone manufactures have a small market share but have heavy internet usage rates (10 marks)

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