Question
1.discuss the product differentiation strategy of Lux. Do you concur with the approach? give reasons? 2. what factors contributed to the success of Lux promotional
1.discuss the product differentiation strategy of Lux. Do you concur with the approach? give reasons?
2. what factors contributed to the success of Lux promotional campaign?
3. Why the communication was changed giving your comments to the new theme?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
