1.Examples of business products are:

Select one:

a.Services and supplies

b.All of the other responses provided

c.Equipment

d.Parts and materials

2.Which of the following is not an example of a behavioural variable?

Select one:

a.Product usage

b.Purchase occasion

c.Personality

d.Media usage

3.A company that has one marketing mix for the entire market is practicing:

Select one:

a.Direct marketing

b.Concentrated marketing

c.Undifferentiated marketing

d.Differentiated marketing

4.Selecting MARK101/213 students as a sample of UOW first year students is a:

Select one:

a.Quota sample

b.Stratified sample

c.Convenience sample

d.Random sample

5.An experiment usually uses:

Select one:

a.Qualitative research techniques

b.Case techniques

c.Quantitative techniques

d.In-depth techniques