The average attendance for Monday classes at Conestoga College is lower than all other

days of the week. You are hired to conduct marketing research to offer suggestions on

increasing Monday attendance. Using the market research approach covered in our course,

explain:

a.

Which steps would be important in completing this research?

b.

What types of information you would collect for your analysis; and

c.

One research method you would use to gather data, and why?