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1.For the terms Customer Lifetime Value and Share-of-Wallet : a.Provide definitions. b.Explain why each concept is important to a business; and c.Identify to which business

1.For the terms Customer Lifetime Value and Share-of-Wallet:

a.Provide definitions.

b.Explain why each concept is important to a business; and

c.Identify to which business philosophy(ies) these terms are related.

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