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1.Have the four segmentation bases developed by Kotler (1980) that are used by researchers to pro[1]file attendees change over time? 2.Have the research methodology use

1.Have the four segmentation bases developed by Kotler (1980) that are used by researchers to pro[1]file attendees change over time?

2.Have the research methodology use to conduct the market segmentation studies changed over time?

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