1.How will you ensure your offering reaches the buyer?

2. How soon will you add new features?

3. What do you expect will change the buyers' need?

Buyer Persona: Start With What You Have To Offer Brand Question Aspect Of Buyer Persona Why should anyone buy your offering and not one from the competitor? What is unique. exciting or rewarding and matters to the buyer? How will you ensure your offering reaches the buyer" Are there influencer's? How comfortable is the onboarding journey? How engaged are they, and how engaged do they want to be? How soon will you add new features? *What are your buyer's habits, beliefs and attitudes? What do you expect will change about buyers' needs? "What are your buyer's habits, beliefs and attitudes? Have you sold this, or something similar, or dissimilar before? What does the buyer think about you and your offering? What needs more work or repair?Buyer Persona: Start With What You Have To Offer Brand Question Aspect Of Buyer Persona What is your product, service or offering? What need or "Pain Point" does the buyer have? What is new, special or different about it? What is the buyer unhappy about in existing services? How is it priced? How has the price been decided? How much can the buyer pay? Willingly? Who is it accessible to? How specialized is the offering? Is the bayer an expert? How will a buyer know it exists? What kind of channels and messaging does the buyer access? Who/what does he she believe or place trust in? Is a similar offering available" How well is the buyer informed about the market? What are their beliefs and attitudes about your competitors" What do you know about its pricing, placement, promotion and packaging? How well is the buyer informed about the market?Buyer Persona: It Starts With What You Have To Offer What is your product, service or offering? What is new, special or different about it? How is it priced? Who is it accessible to? How will a buyer know it exists? Is a similar offering available? What do you know about its pricing, placement, promotion and packaging? Why should anyone buy your offering and not one from the competitor? How will you ensure your offering reaches the buyer? How soon will you add new features? What do you expect will change about buyers' needs