Question
1.If product placement and short internet films are effective in executing the message strategy of situating the brand socially? Have you ever consciously made a
1.If product placement and short internet films are effective in executing the message strategy of situating the brand socially? Have you ever consciously made a correlation between the products actors used during a film and your own brand preferences?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
