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ACTICITY 3: WHAT ARE THEY FOR? 1. What are Brand Personality Frameworks for? Explain it thoroughly. 2. What is Aaker's Brand Personality Dimension Framework? What

ACTICITY 3: WHAT ARE THEY FOR?

1. What are Brand Personality Frameworks for? Explain it thoroughly.

2. What is Aaker's Brand Personality Dimension Framework? What is its purpose? Explain it thoroughly.

3. What is Brand Archetypes Framework? What is its purpose? Explain it thoroughly.

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