Josiah was trying to learn more about a new phone he heard about. When talking to salespeople and current users, he was in the _____________stage of the diffusion of innovation process.

Question 1 options:

1)

awareness

2)

interest

3)	evaluation

4)

trial

5)

adoption

Question 2 (2 points)

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Devon wanted to purchase a new car with new technologies but couldn't decide if the innovations were worth the money. Devon was in the ____________step of the diffusion of innovation process.

Question 2 options:

1)

awareness

2)

interest

3)	evaluation

4)

trial

5)

adoption

Question 3 (2 points)

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The real estate agent for new timeshare apartments on the Atlantic Ocean allowed potential buyers to stay at the site for a few days before they made a purchase. The agent wanted the buyer to move through the ________ step of the diffusion of innovation process.

Question 3 options:

1)

awareness

2)

interest

3)	evaluation

4)

trial

5)

adoption

Question 4 (2 points)

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Consumer satisfaction with a purchase is part of the ________ step of the consumer decision-making process.

Question 4 options:

1)	problem recognition

2)	information search

3)	evaluation of alternatives

4)	product choice

5)	post-purchase evaluation

Question 5 (2 points)

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The three categories of influence that affect the consumer decision-making process are ________.

Question 5 options:

1)	physical, emotional, and behavioral

2)	personal, situational, and social

3)	environmental, familial, and sociocultural

4)	sociocultural, behavioral, and external

5)	environmental, personal, and sociocultural

Question 6 (2 points)

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Diona was invited to go swimming this weekend. She decided she needed a new swimsuit. Diona was in which stage of the purchase decision?

Question 6 options:

1)	Product evaluation

2)	Situational analysis

3)	Need recognition

4)	Problem screening

5)	Information search

Question 7 (2 points)

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Charlie wanted to buy a new power drill to build his deck. He searched for drills on the Internet. He was able to gather information on drills and learn what features were available. Charlie used the Internet during the ________ stage of his purchase decision.

Question 7 options:

1)	product choice

2)	evaluation of alternatives

3)	problem recognition

4)	problem screening

5)	information search

Question 8 (2 points)

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Purchasing a product is the _____________ step of the diffusion of innovation process.

Question 8 options:

1)

awareness

2)

interest

3)	evaluation

4)

trial

5)

adoption

Question 9 (2 points)

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Jessica has taken up gardening as a hobby since she loves fresh vegetables. She knows the garden will need fertilizer. Having gathered information, she has decided to compare two brands: Preen and Scotts. Jessica is in the ________ stage of this purchase decision.

Question 9 options:

1)	problem recognition

2)	evaluation of alternatives

3)	product choice

4)	post-purchase evaluation

5)	information choice

Question 10 (2 points)

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Dave thought that he had received the best deal on his new boat. Shortly after the purchase, though, Dave started to notice certain disadvantages of his new boat as he learned more about other boats. Dave is experiencing ________.

Question 10 options:

1)	perceived risk

2)	multitasking

3)	cognitive dissonance

4)	compensatory decision making

5)	consumerism

Question 11 (2 points)

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________ is the process by which people select, organize, and interpret information to create meaning.

Question 11 options:

1)	Perception

2)

Learning

3)

Attention

4)	Motivation

5)

Cognition

Question 12 (2 points)

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Customer relationship management relies on customer ________.

Question 12 options:

1)

purchases

2)

data

3)	influencers

4)	interpretation

5)

exposure

Question 13 (2 points)

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Walmart uses customer relationship management to meet the needs and interest of their ________ _________.

Question 13 options:

1)	social needs

2)	ego market

3)	physiological needs

4)	target market

5)	belongingness market

Question 14 (2 points)

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A person's attitude includes ________.

Question 14 options:

1)	evaluation of elements in the environment

2)	psychological, physiological, and situational

3)	situation, emotion, and environment

4)	cognitive, operant, and situational

5)	ritual, cultural, and referential

Question 15 (2 points)

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Motivation is ________.

Question 15 options:

1)	an internal state that drives us to satisfy needs

2)	the process by which people select, organize, and interpret information from the outside world

3)	a change in behavior caused by information or experience

4)	a lasting evaluation of a person, object, or issue

5)	the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment

Question 16 (2 points)

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Four sets of factors draw more accurate conclusions about consumer behavior. They are _______, ________, ________, and ________ factors.

Question 16 options:

1)	social, professional, psychological, and situational

2)	social, personal, psychological, and cultural

3)	social, personal, physiological, and situational

4)	social, personal, psychological, and situational

5)	segment, personal, psychological, and situational

Question 17 (2 points)

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Sustaining a committed relationship to a company requires _________ contacts in loyal customers.

Question 17 options:

1)

exposing

2)	converting

3)	demonstrating

4)

measuring

5)	understanding

Question 18 (2 points)

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Customer ______________ can be improved with marketing.

Question 18 options:

1)	satisfaction

2)

culture

3)

income

4)

values

5)

needs

Question 19 (2 points)

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Reaching your desirable target market will most likely deliver high customer _________ ________.

Question 19 options:

1)	operant conditioning

2)	cognitive dissonance

3)	needs analysis

4)	classical conditioning

5)	lifetime value

Question 20 (2 points)

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___________ are the first individuals to adopt innovations.

Question 20 options:

1)

internals

2)	initiators

3)	innovators

4)	internationals

5)	intentionals

Question 21 (2 points)

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There is a trend in the United States toward organic cooking and the use of locally grown ingredients. People are choosing to spend hours in the kitchen using only local fresh ingredients when cooking with family. This change in ________ is one of the reasons that the number of farmers markets in the United States has increased by 70 percent in the last decade.

Question 21 options:

1)	the family life cycle

2)

lifestyle

3)	demographics

4)	personality

5)	social class

Question 22 (2 points)

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My adult son told me about a new app for ordering groceries that can be delivered to my home. I was in the adoption decision making __________ stage.

Question 22 options:

1)

awareness

2)

interest

3)	evaluation

4)

trial

5)

adoption

Question 23 (2 points)

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Patterns and correlations to help anticipate customer _______ are found using customer relationship management.

Question 23 options:

1)

sensory

2)

contacts

3)

markets

4)

needs

5)

systems

Question 24 (2 points)

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There are people who have similar income and education levels and often share tastes in clothing, housing styles, and leisure activities. These people also share many familial and religious values. These people could be categorized as being in the same ________.

Question 24 options:

1)	family life cycle

2)	social group

3)	regional group

4)	operant conditioning set

5)	microculture

Question 25 (2 points)

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Customer lifetime value predicts how much ___________ a customer will bring over the life of the company relationship.

Question 25 options:

1)

influence

2)

culture

3)	mass approval

4)	leadership

5)

profit

Question 26 (2 points)

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Marketing moves a customer through various stage of the relationship to increase __________ customer value.

Question 26 options:

1)

perceived

2)	beneficial

3)

lifetime

4)

strong

5)

sensible

Question 27 (2 points)

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Round Ups shoes uses ads featuring a country music singer with the hope that her fans will see her wearing Round Ups shoes and want to wear the same shoes she wears. Using a social factor, Round Ups is hoping the singer's fans view her as a ________.

Question 27 options:

1)

steward

2)	status symbol

3)

heuristic

4)	reference group

5)	microculture

Question 28 (2 points)

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Customer relationship management reduces _________ and increases __________________.

Question 28 options:

1)	expansion, benefits

2)	costs, efficiency

3)	effort, profitability

4)	opinion, data

5)	costs, profitability

Question 29 (2 points)

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According to ________, men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

Question 29 options:

1)	social classes

2)	personal factors

3)	subcultures

4)	situational influences

5)	reference groups

Question 30 (2 points)

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Marketing activities demonstrate and communicate a competitive ____________________.

Question 30 options:

1)

advantage

2)

frequency

3)

bidding

4)	negotiation

5)	usefulness

Question 31 (2 points)

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____________ are generally the last to adopt an innovation.

Question 31 options:

1)

Laters

2)	Long-termers

3)

Leasters

4)

Laggards

5)

Lasts

Question 32 (2 points)

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Optical illusions used in marketing can help illustrate how customer ________________ may differ from reality.

Question 32 options:

1)	perceptions

2)

decisions

3)

values

4)

cultures

5)	classifications

Question 33 (2 points)

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One year, many customers' machinery wore out and needed to be replaced. The following year, no customers need new machinery. This is an example of ________ demand.

Question 33 options:

1)

inelastic

2)	fluctuating

3)

elastic

4)

adoption

5)

static

Question 34 (2 points)

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The major categories of product adoption in order are ________.

Question 34 options:

1)	innovators, early majority, late majority, laggards, andadopters

2)	early innovators, early adopters, early majority, late majority, and laggards

3)	early innovators, early adopters, early majority, late majority, and late laggards

4)	innovators, early adopters, early majority, late majority, and laggards

5)	initiators, early adopters, early majority, late majority, and laggards

Question 35 (2 points)

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Many businesses today are abandoning traditional business attire and allowing their employees to come to work in business casual, which typically does not include ties. There has been a decrease in the sale of ties as a result of this cultural trend. Consumer behavior has created this __________ trend.

Question 35 options:

1)	independent

2)

market

3)

derive

4)

inelastic

5)

fixed

Question 36 (2 points)

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A consumer's __________ ___________ tends to be small relative to the total number of options available to purchase.

Question 36 options:

1)	resale set

2)	evoked set

3)	profit set

4)	producer set

5)

agent set

Question 37 (2 points)

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A new purchase by a consumer _______.

Question 37 options:

1)	requires less time and effort than purchasing a familiar product

2)	is easy and takes little evaluation

3)	is characterized by uncertainty and high risk

4)	is similar to routine decision making in the consumer market

5)	uses little consumer analysis

Question 38 (2 points)

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The consumer's motivation, learning, and socialization are ________________ factors influencing consumer decisions.

Question 38 options:

1)

initiator

2)	psychological

3)

social

4)

user

5)	situational

Question 39 (2 points)

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The four sets of influencing factors are ____________.

Question 39 options:

1)	buyer, personal, motivational, and attitude

2)	social, buyer, initiator, and reference

3)	situational, personal, psychological, and social

4)	initiator, influencer, learning, and family

5)	influencer, involvement, culture, and social class

Question 40 (2 points)

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In the _________ stage of the consumer decision process, the consumer has identified the value.

Question 40 options:

1)	need recognition

2)	evaluate alternatives

3)	post-purchase behavior

4)

purchase

5)	information search

Question 41 (2 points)

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The highest risk-takers are part of the ____________ category of adopters.

Question 41 options:

1)

laggards

2)	early majority

3)	early laggards

4)	late innovators

5)	innovators

Question 42 (2 points)

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Categories of adopters are based on _____________.

Question 42 options:

1)

decisions

2)	innovativeness

3)

freshness

4)	new-task buying

5)	gatekeeping

Question 43 (2 points)

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___________ are typically younger in age, have more financial resources, and have an advanced education.

Question 43 options:

1)	Innovators

2)	Early adopters

3)	Early majority

4)	Late majority

5)

Laggards

Question 44 (2 points)

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In the product adoption process, the _____________ usually has contact with the ___________________.

Question 44 options:

1)	innovators; early majority

2)	innovators; early adopters

3)	late majority; early majority

4)	early majority; early adopters

5)	early majority; laggards

Question 45 (2 points)

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The ____________ are generally the oldest of all adopter categories and have fewer contacts.

Question 45 options:

1)	innovators

2)	early adopters

3)	early majority

4)	late majority

5)

laggards

Question 46 (2 points)

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Jonas Farm raises turkeys. For years, it has used wooden coops to haul its poultry to market. When Carl Jonas went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and ought to be replaced. Jonas was at which stage of the business buying process?

Question 46 options:

1)	Need recognition

2)	Vendor analysis

3)	Information search

4)	Information evaluation

5)	Product selection

Question 47 (2 points)

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The _____________ category of adopters has a high degree of skepticism.

Question 47 options:

1)	innovators

2)	early adopters

3)	early majority

4)	late majority

5)

laggards

Question 48 (2 points)

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Important factors in decision making include who makes the decision and whether the decision is made freely and implemented voluntarily.

Question 48 options:

	True
	False

Question 49 (2 points)

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In consumer marketing, lifestyle is considered a behavioral variable.

Question 49 options:

	True
	False

Question 50 (2 points)

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An individual's motivation, perception, attitude, and beliefs are considered psychological factors.

Question 50 options:

	True
	False