1.Imagine you work for a car company which is about to launch a new integrated marketing campaign for a new product.

A.What channels of integrated marketing communication may the company use as part of its campaign? Name three (3 points)

B.Now imagine you are asked to test elements of the campaign devised for the new product. What type of research would you suggest and why? Discuss at least two considerations in recommending the type of research you suggested. (6 points)

C.Define an appropriate research question for the company. (3 points)

D.Give an example for a specific question you may use in your research (3 points)