Question
1.In most cases, the final response from customers is? a. A positive review b. A social media posting c.awareness of the brand d.a purchase a
1.In most cases, the final response from customers is?
a. A positive review
b. A social media posting
c.awareness of the brand
d.a purchase
a was wrong
2.Which of the following statements is accurate about buyers' readiness?
a. Awareness precedes knowledge
b. Liking precedes knowledge
c. Conviction precedes knowledge
d. Liking precedes awareness
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
