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1.Is Starbucks a product or a service? Justify your answer. 2.Discuss how companies can apply the principles of services marketing (such as levels of product

1.Is Starbucks a product or a service? Justify your answer.

2.Discuss how companies can apply the principles of services marketing (such as levels of product and service value) to achieve greater success today, giving relevant examples from the Starbucks case.

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