1.List and briefly discuss the different types of data that are used in marketing research.

My answer is Primary data, secondary data. Is it correct?

2.List 3 sources of i. primary data, and ii. secondary data.

• Primary data: photographs, audio recordings, video recordings, films.speeches.Journals.
• Secondary data:Dictionaries.Magazines.Documentaries.

Am I right?

3.Explain the importance of the relationship between marketing research and marketing strategy.

My answer: Marketing research is an integral part of marketing management. While the actual conduct of the research is usually delegated to a research specialist, the function of marketing research is to proved managers with information-more specifically, information that assists the manager in making decisions.

Am I correct?

4.What factors/situations should influence a marketing manager to conduct marketing research? ii. When should a marketing manager not conduct marketing research?

i)My answer is money and time.

ii)Marketing research is with a lot of aspects. When managers wants to do the environmental scanning, environmental monitoring, scanning systems, marketing intelligence, and situation assessment, managers should conduct marketing research.

Or when managers gain insights into an ongoing activity or it can involve gathering information regarding a specific decision at hand, managers also should conduct a marketing research.

Am I correct?

5.Differentiate between qualitative and quantitative research.