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1.List five potential drawbacks associated with consumer sales promotions. 2.List and discuss the functions performed by marketing channel intermediaries. 3.List and discuss the steps involved
1.List five potential drawbacks associated with consumer sales promotions.
2.List and discuss the functions performed by marketing channel intermediaries.
3.List and discuss the steps involved in channel design decisions.
4.Discuss how product characteristics, environmental factors, and government regulations impact pricing decisions.
5.List and discuss the steps involved in the general pricing model
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