Please quickly help me???

Q1). The case "Scotiabank: Supporting Customers and Employees Navigate through the COVID-19 Crisis" talks about how the Canada based multinational banking and financial services company, Scotiabank navigated through the COVID - 19 crisis. The case starts out with a brief history of Scotiabank. It then describes the company's business strategy, which included the launch of innovative products by using digital technologies. The case touches upon the services launched by Scotiabank to ensure that customers had a stress-free banking experience and employees could support customers continuously during COVID - 19 pandemic. The case also describes the various financial products launched by Scotiabank to help customers overcome financial uncertainty. It also highlights how the bank was focussing on improving both its branch experience and user experience on its mobile banking application?

Issues

The case is structured to achieve the following teaching objectives:

Understand how companies create better customer experience using digital technologies.

Understand the strategies adopted by banks to combat COVID-19.

Understand how technology solutions are key to banks' strategies to fight against COVID-19 crisis.

Q.2). Right from the time it was started in late 2017, China-based Luckin Coffee Inc. (Luckin) had attracted customers and investors alike with its technology-driven coffee business. Luckin developed an innovative model using mobile technology, aiming to bring in major changes in the transaction structure and user experience in the coffee industry in China.

Luckin's technology-driven retail model was built on mobile apps and store network. The entire purchase process, right from finding a store, selecting a product and ordering it, to paying for it, took place through the app. After placing the order, the customer could opt for it to be delivered to a specified location, or pick it up from the nearest Luckin store. All the transactions had to be done only through the Luckin App.

Through Luckin, its co-founder and CEO, Qian Zhiya, tried to address a huge gap that existed in the coffee market in China. In the predominantly tea-drinking country, coffee started gaining popularity only in the late 1990s. Due to its luxury positioning, high prices, and general perception that coffee drinking was a social activity, the beverage was not consumed very frequently. Qian Zhiya, through Luckin, aimed to make coffee affordable and available to all. The company started operating in Beijing in October 2017 with a single trial store, and soon gained popularity?

The high growth that the Chinese coffee market projected along with positive reports about Luckin's growth prospects helped it to attract investors. In May 2019, within 18 months of launching the business, Luckin went in for an IPO at NASDAQ and raised US$ 561 million., The company was valued at US$ 3.9 billion in the IPO?/

However, over the next few months, Luckin failed to turn profitable and its losses continued to mount. Analysts were also not convinced about Luckin's decision to offer huge discounts to attract customers. They were of the view that in the absence of such discounts, Luckin's sales would only drop further. However, Luckin continued to show an increase in sales volumes, and soon surpassed the global coffee house giant Starbucks in terms of the number of stores?

In January 2020, Luckin raised US$ 778 million from additional shares and convertible bonds. By the end of the month, a shortseller in the US came out with a report that Luckin was reporting excess revenues, overstating the number of orders, and inflating the selling price. The report expressed serious doubts about Luckin's business model, and illustrated several ways in which the company was manipulating its numbers. Though Luckin refuted the allegations, several class action suits were filed by investors in the US against the company.By April 2020, Luckin announced that it had found some suspicious records during audit. It was reported that revenues had been inflated by RMB 2 billion. This led to a rapid fall in its stock price and the government authorities in China initiated a probe into the matter. NASDAQ said that it would impose tighter listing standards for companies originating from countries that did not maintain transparency in reporting their business?

In June 2020, Luckin received a delisting notice from NASDAQ. Luckin's fall was expected to deal a major blow to Chinese technology-driven companies and impact the future listing of Chinese companies not only on NASDAQ but also in other international stock exchanges. Though Luckin was planning to revive the business through continuous expansion and by opening more stores and installing vending machines all across the country, its future remained uncertail?

Issues

The case is structured to achieve the following teaching objectives:To understand how customer-centric businesses are built.

To examine the nuances of new-retail.

To analyze new-retail and the role of technology in building customer-centric business models.

To analyze the main reasons for the rapid rise and fall of start-ups.

Q3). The case details the strategies adopted by Takeda Chemical Industries Ltd, Japan's leading pharmaceutical company, to grow into a global pharmaceutical major. The case conducts an in-depth study of Takeda's growth in the backdrop of the evolution of the Japanese pharmaceutical industry. Various strategies adopted by the company to grow in the domestic as well as international markets have been examined in detail. The case also explains in detail the reasons for the company deciding to concentrate on international expansion and establish itself as an R&D driven pharmaceutical company early 1990s onwards. Besides, the case also tries to analyze the future growth strategies adopted by Takeda in the light of the increasing competition from domestic and international players?

Issues:

Understand the dynamics of the Japanese pharmaceutical industry and study its evolution over the years?

Q4). The case discusses the turnaround of Japanese automobile major Nissan Motors Ltd. The case first explores the reasons for the decline of Nissan. Then it provides information about the Nissan - Renault alliance and salient features of the alliance and the synergies expected through the alliance.

The case focuses on the Nissan Revival Plan (NRP) and its implementation. It also explores the various problems faced by Nissan and how those problems were addressed by the NRP.

The case concludes with the results of the NRP and future prospects of Nissan?

Issues:

Understand how a highly reputed and successful MNC can face threats of survival in a relatively short period of time in its history due to internal weaknesses?

Q5). The case examines the globalization initiatives of one of the most successful companies in China, the consumer appliance major, Haier Group Co. The case focuses on Haier's initiatives in the US market to establish itself as a major brand.

The case also provides information about the competition in the US consumer appliance market and its structure, and the strategies adopted by Haier to overcome the obstacles. The problems faced by Haier in the high-end market in the US consumer appliance industry and future prospects of the company in the US market are also discussed. The case also provides information on the Chinese consumer appliances market?

Issues:

Analyze the rationale behind, and the mechanism for, globalizing a home-grown business, and understand the possible benefits and pitfalls of doing so?

Q6). The case deals with iTunes, an Internet-based music retailing service launched by Apple Computers in early 2003. It provides detailed information about the changing dynamics of the music industry and analyzes the circumstances that led to the emergence of the online music distribution business. It also examines the impact of online music services on the industry in light of the problem of growing music piracy. The efforts made by several companies to launch legal services, and the reasons for their failure, are explored. The case then describes how Apple's iTunes provided a viable solution to the problems faced by the music industry and the customers. Finally, the case discusses the challenges facing iTunes, and its future prospects, in light of Apple's decision to launch its Windows version?

Issues:

Understand the structure and functioning of the music industry and analyze the evolving dynamics of the same?

Q.7).The case discusses Dell Computer Inc.'s (Dell) initiatives to build and strengthen its presence in the Chinese personal computer (PC) industry. It briefly details Dell's evolution over the years and examines the rationale for its entry into China. The case also examines the measures adopted by Dell to succeed in China and the ways in which it overcame the problems it faced while implementing its famous 'Direct Model' in the country. The reasons for Dell's rapid growth in China (especially the marketing initiatives) have been discussed in detail. The case ends with a brief note on the competition facing Dell (from players such as Legend) and its future prospects in China?

Issues:

Dynamics of the PC market in China and its attractiveness to multinational players?