Question
1.Marketing is often criticized because it creates a consumer need for items they don't actually need. Support or refute this claim. 2. Based on your
1.Marketing is often criticized because it "creates a consumer need for items they don't actually need". Support or refute this claim.
2. Based on your analysis, could this change based on the industry that you are evaluating? For example, do some industries focusing on creating false needs whereas others focus on the consumer's actual needs?
With references.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
