Our class is focusing on IMC. A crucial part of this process is the ability to correctly analyze and determine which channels and content are most appropriate for a brand. To make sure our class is familiar with these elements as well as channels are beneficial for brands, will have to develop a launching campaign for AUDI Q3 model in the Kingdom.

1. Background: A background that consists of the background of the brand, research, SWOT analysis, and problem opportunity statement.

2. Model Brief: A short brief about the selected Model, features and Key Selling Points (Showing that you understand the Brand & Model)

3. Target Audience Analysis:

- Which audience will actually deliver on the objectives? (Gender, Age, Area, persona, Job titles, Interest...)

- What do you know about the consumers? (Attitudes, behaviors...)

- What are they looking for?

- How to reach them (Type of content, Ads, Filters...etc.)

4. Platforms & Content Direction:

- Which channels should this Model be launched on?

- What should be the content Key Messages?

- If this Model was a person, how would you describe him or her?

- What tone of voice shall the content be written with?

5. Creative Approach:

- Idea for a launch campaign for this model (Concept, Campaign Hashtag...etc.)

- Sample of Content along with Photos (if possible).

6. Strategic Design:

- Goal

- Audience

- SMART objectives

- Strategies

- tactics

7- Conclusion: several paragraphs that summarizes that report and highlights the recommendations to the brand.