1.Measuring marketing outcomes to see if your marketing works typically uses what as a measure of performance?

A. Profits

B. Sales

C. Perceptions

D. Whatever is most relevant to the marketing goal.

2.Which action are you most likely to see in the development stage of the Product Life Cycle (PLC)?

A Trial of a new product

B Investments being made

C Growth in product sales

D Competing brands begin to emerge