1.Offerings are _____.

Group of answer choices

tangible goods only that can be bought, sold, or owned

groups of services with no products

services that improve a product's ability to deliver benefits

only the physical components of products

are products and services designed to deliver value to customers

2.When a feature satisfies a need or want, then there is a _____.

Group of answer choices

micro-sale

over price

benefit

feature

advantage

3.Jenna has always wanted to own a red Ferrari sports car. She has been saving up for years to buy it. Jenna views the Ferrari as a(n) _____.

Group of answer choices

thought products

convenient offering

convenience service

unsought offering

specialty offering

4.Forming close, personal relationships with customers and giving them exactly what they want is known as _____.

Group of answer choices

psychographic marketing

differentiated marketing

niche marketing

one-to-one marketing

mass marketing