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1.Review Case 3.1: A New Joe on the Block and Respond to questions 6-7 Joe Brown is ready to start a new career. After spending

1.Review Case 3.1: A New "Joe" on the Block and Respond to questions 6-7

Joe Brown is ready to start a new career. After spending 30 years as a market researcher and inspired by the success of Starbucks, he is ready to enter the coffee shop business. However, before opening his first shop, he realizes that a great deal of research is needed. He has some key questions in mind

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