1-Select a business that has both a Facebook page and a Twitter feed. Calculate the Conversation Rate (CoR), Amplification Rate (AmR), and the Applause Rate (ApR) for 5 of their recent Facebook posts and then for 5 of their recent Tweets. Next, calculate an average CoR, AmR, and ApR for Facebook and an average CoR, AmR, and ApR for Twitter. Show your calculations, include screenshots to illustrate how you performed the calculations, and then answer the following:

-In your own words, describe Conversation Rate (CoR), Amplification Rate (AmR), and Applause Rate (ApR).

-What is your interpretation of each of these measurements? Does this company pass the MoR test? Should this business have a Facebook and Twitter presence? Why or why not?

-In general, are page likes (or followers) an optimal metric for a business to measure the success of their social media presence? Why or why not?