Question
1.Select a company or brand of an International US company. Imagine you are the marketing manager; a.what are the advantages and disadvantages of a global
1.Select a company or brand of an International US company. Imagine you are the marketing manager;
a.what are the advantages and disadvantages of a global standardized advertising campaign for this brand.
b.What trade-offs will you have to make when deciding whether to standardize or localize the global advertising and communications?
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Management Fundamentals
Authors: Robert N. Lussier
3rd Edition
0324226063, 978-0324226065
