Question
1Select each item below that is a CX touchpoint: Search Engine Visits Retailer visits App visits Brand visits - on the brand site or a
1Select each item below that is a CX touchpoint:
Search Engine Visits
Retailer visits
App visits
Brand visits - on the brand site or a third-party site like Amazon
Review site
2Consumer brand expectations have lowered with online interaction.
True
False
3Explain how 5G could transform digital marketing and give some examples:
4List at least 3 advantages and 3 disadvantages of SEO and Paid Search:
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
